David Esteban
The Poster of Glico
The poster Glico has become one of the many symbols of Osaka and the soul of Dotonbori. This poster is located on the banks of the river. It represents an athlete with his arms in triumph and a T-shirt that reads the Glico brand name in katakana. In the background there are four figures representing the four most emblematic buildings of the city: Osaka Castle, the Osaka Aquarium, the Osaka Dome, and Tsutenkaku. The Glico brand became famous internationally for its Pocky (called Mikado in Spain and distributed by Lu). The Glico logo is a man running because when it was designed, they were beginning to sell a candybar of 15Kcal that, according to researchers, was just what the average person burns running 300m.
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