Familes, camels, and kite-surfers
The beach is Essaouira has a bit of everything...when you're close to the Medina, it's a relaxing place where you can see Moroccan couples taking a stroll and the odd European sunbather enjoying the weather. As you head around the bay, you'll start to see the large, crescent-shaped kites of kite-surfers dotting the sky and the sand dunes becoming larger. This is the most interesting part of the beach. There are lots of camel and horse jockies ve'll hassle you to go for a ride in the dunes, but if you're not interested, just keep walking and they'll leave you alone once you lay down or start swimming.
The wind here is pretty strong (this the kite and wind surfers) so a leisurely lay in the sand isn't always an option, but it's a great place to have a bite to eat near the beach (there are several good cafés near the beach), take a dip in the water, or hop on a camel if that's your thing. It's a really peaceful area that exudes a kind of hippie-surfer vibe and is the perfect place to kick back and enjoy the sand and sun!
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